gold jewellery

Gold jewellery for under $100

Gold jewellery is incredibly popular right now, and I would even say it’s been having a moment for the past 2-3 years. Most of the trends we see right now pop in and out of fashion every few years, which is why I think it’s good to buy real gold when you can. Now I’m not referring to solid gold – well if you can, then why not! – but the gold plated kind as it’s more affordable and therefore accessible to the every day person. It also lasts so much longer!

I started scouring the internet for gold plated jewellery about 6 years ago when I was sick of acquiring piles of costume jewellery that didn’t last long. Back then, most of the options were available on international websites like Shopbop, and the Australian dollar was still high. These days I still scour Shopbop, but there are so many more options to choose from.

I’ve listed some brands that stock a decent amount for under $100. Bear in mind some of these are American, so prices are subject to dollar fluctuations.

What Karat should I look for?

In this post I’m focusing more on yellow gold. I’m pale, so I lean towards 9 karat – 14 karat jewellery, otherwise the darker types look too yellow on my skin. In saying that, I will not snub a higher karat if I feel it compliments me! I find people with darker skin tones can pull off any type of gold jewellery.

Gold jewellery at Shopbop

Thought I’d start with the OG purveyor of gold jewellery (in my books at least). Shopbop stock a variety of brands that offer gold plated jewellery options for under $100:

gold jewellery


I first discovered SOKO on the David Jones website, but Shopbop also stock this brand. I think it’s good to know where you can find overseas brands in Australian stores as it can make it a lot easier to make a decision to before you commit to a purchase.

SOKO is an ethical jewellery brand based in Kenya and led by women. I’ve shown some options available at David Jones below, but I highly recommend you check out their website for more pieces as they’re absolutely stunning.


ESQ is an Australian brand that sells beautiful dainty jewellery. They sell sterling silver, 9 karat gold jewellery and gold plated jewellery. If you’re in Sydney, you can check out their store in Double Bay.

ESQ jewellery

Gold plated jewellery at Lovisa

Lovisa has an extensive collection dedicated to gold plated sterling silver. Their range is the most affordable I’ve been able to find and is the perfect example of getting luxe looks for a lot less! I’ve even bought from it!

Lovisa Jewellery

Hunter X Hunter

This is another great Aussie brand that sells quality gold plated jewellery. They also offer free shipping for orders over $99!


How to look after your jewellery

Whether you jewellery is 100% gold or silver, gold plated or costume jewellery, my number one tip is to store them away from air when you’re not wearing them. You can do this by putting them in a jewellery box with a lid, a small fabric bag (my preferred option), or a small box. This helps them last a lot longer!

I hope you enjoyed reading this post. As you all know, I’m on a journey to own less and by buying quality stuff that lasts, I keep my wardrobe decluttered!

Are there any brands that I haven’t mentioned that you love?

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