maternity style ideas

Where to find maternity friendly dresses in Australia

It feels like so many people I know are pregnant! Maternity friendly dresses can be quite difficult to find, but thanks to the ladies on Instagram, I’ve picked up a few tips. I’m going to share these here, and show examples of dresses that could work.

Tips for buying maternity friendly dresses

One thing I’ve learnt is that you don’t necessarily have to shop at the maternity section to get bump friendly dresses. In fact, the everyday wear has heaps of suitable clothes. Be sure to:

  • Go up a size or two to accomodate for your growing bump
  • Buy looser fitting dresses as they won’t cling to you as much. Think dresses with no cinched in waist, like the drop-hem or shift variety.

Here are some examples.

Best and Less

You’re probably sick of hearing this, but Best and Less have really upped their fashion game over the past few years. These three dresses are the type that never go out of fashion. The third one may be a bit tricky if wearing a strapless bra is the last thing you want to do whilst you’re pregnant, but there’s plenty of room for bub if you do!

maternity dresses

Organic baby doll dress in navy blue $15 (also available in black) | Short sleeve organic tee dress in medium green $15 | High neck maxi dress $35

I’ve put together some ideas on how you can style the black version of the baby doll dress. These would also work well with the navy blue version.

maternity style ideas

Outfit idea one: Dotti Girlfriend denim jacket was $69.95, now $35 | Rollie sandal slide in camel leopard $139.95¬†Outfit idea two:Zara flowing trench coat in light khaki $69.95 | Birkenstock Women’s Arizona EVA Narrow Sandals in black $84


Sometimes I wonder if the Pinafore dress is the 2020 answer to the overalls pregnant women wore in the 80’s and 90’s? These Kmart dresses are maternity friendly, colourful and oh so cute! As they’re not tight, there’s plenty of room for air to flow during the warmer months. Wear with either with sandals or sneakers, and a light or dark denim jacket!

maternity dresses australia

Big W

These three dresses from Big W look similar, but are loose and perfect for keeping cool in summer. You can even choose to wear them without the waisted belt. These would look great with the fail safe options of a denim jacket, sneakers or sandals. Of you could even wear them kaftan style with a tight black maternity dress.

big w maternity dresses

I’ve put together an idea on how you can style the dress in ‘Squash’, however the accessories would probably suit all the dresses! I intentionally chose sandals with a thicker platform for extra cushioning.

maternity dress australia

Le Specs Liar Lair Brown Tort Cat Eye Sunglasses $59.95 | M.N.G Ursula earrings $24.95 | I featured this necklace in this blog post, and I like it so much I thought I’d share it again! Hunter x Hunter Jayda necklace $79 | Zara rigid tote bag in brown $69.95 | Los Cabos Tinny shoes in white $69.95


Sportsgirl is one of those stores you can count on to have loose, boho style dresses that are perfect for a growing bump. Here are just a few!

sportsgirl maternity dresses

Petal and Pup

This popular online store also has a lot of bump friendly dresses! You can even filter their products using the ‘Bump friendly’ filter.

petal and pup maternity dress

Riewold Dress in white $69.95 | Pelham Dress in pink $79.95 | Norrie dress in ivory $69.95

Have you got any favourite shops you like to go to for maternity friendly dresses?

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